Urban Individualism Starts Here


On the Road to Project 3

December 8, 2010

Our project should be a compilation of many voices, our different languages, from all discourses of our popcycle

Putting our general attunement into “career mode”

We only have one singular attunement (showcase in our emblem)- “is that me?”

“I’ve reinvented this, and now here it is”

I’ve got this remade concept, now here I am to express it

A dictionary definition- just would not suffice, it’s about assemblage

Express their experiential aspects of our concept

When we enter into our major or career we are leaving out a lot of ourselves- the institution demands we leave ourselves at the door

In order to create figures for the aspects of our concept we need to pull from all parts of our popcycle

No need for repetition, we want the 360 degree view of the complexity of life

I want to covey this quality of this so I am going to use this picture, image, anecdote, quote

We don’t just have brand or logo- we have much more than that


  • What do I want to reinvent?
  • Urban Sociology
  • City as a laboratory
  • City as stimulus
  • Robert Park
  • Chicago School of Sociology

Problem with from Career discourse

  • ideal of value- how has living in urban environments (conglomerations of activity) affect the social world?
  • BUT- urban sociologists want to look at entire culture of a city and miss the beauty of an individuals experience in a city
  • Is it possible to understand that city from a view point that radiates out from the individual, rather than simply looking from a giant magnifying glass in the sky?

Experience of Concept:

  • “The day in the life of an urbanite”
  • BUT it is still important to not get too psychological, focus on individual experiences with people culture
  • What do they think of the graffitti on the side of the side of the railway station?
  • Who do the bump into on the way to work?
  • Does the cab driver smell, if so, what like? (Not to get to graphic)
  • These things come together (get pasted together) to create a composite that is the life of the city dweller
  • Seeing the homeless and destitute changes the individuals stance on poverty, experience as Gay Day Parade may make the person more/less accepting
  • This part should not be difficult, when we are interacting with “the city” the mind and body are constantly at work and being stimulated by hundreds of things
  • Create a narrative?
  • Or is the user the person moving around the city?



  • Those shows that signify the city (Sex and the City, Friends, Frasier, 30 Rock, CSIs)
  • What about those reality shows like The Real Housewives or Top Chef?
  • The Travel Channel


  • Organized chaos
  • Looking for those “important moments” that may seem to others as nothing
  • Music and pictures follow same theme- set the mood
  • Never dull, but intriguing, cause discussion  (art gallery)


  • Transit map
  • Theatre Guide
  • What’s happening in… ????


  • creating “the city dweller”
  • trying to create a character that encapsulates what city life can be for all
  • This is an interesting paradox: worried about individualism, but only showcasing one type of urbanite- may need to explore further


  • Interested in having audience imput their own city experiences
  • home town stories, where are you from, guestbook?
  • Or what they take from the things presented as the city scape
  • Comment boxes
  • how to create fast pace motion and blur that can be city life

Approaching Project 3

December 3, 2010

Project 3 Approaches….

Finding a topic (getting into the mindset, before we approach the prompt):

  • Looking for the AH-HA moment
  • What made you choose your career?
  • Taking a step back
  • Even though the critics may not enjoy your favorite show or music, that does not mean it can not still be your favorite (it connects to us)- using your emblem, your guide
  • Does this object strike a nerve or touch me in some way?

The Project:

  • Taking one part of your popcycle (Career) and putting it into electracy
  • Use our emblem to guide us
  • Using our career disciplines (in literacy) and moving it closer to entertainment (electracy)
  • Using critical and creative thinking
  • Using metaphysics to move career to electracy- images, sounds, mash-ups trying to be syncretic
  • We are not trying to persuade or advertise to anyone
  • Not allowing there to be a gap between your personal life and your career example
  • Organic
  • Without lived experience- we only have to look to why we chose the career to move to electracy
  • I’m going into sociology because… (this is the project)
  • Putting into aesthetic practices (not argumentative) an expression
  • Composing together the different “tracks” of our lives
  • Updating something from our career for the modern “networking age”
  • Understanding that our facebook pages can not be simply understood as a stagnant document- they all mean things to us

What’s the Recipe?

December 1, 2010


The recipe has 8 different parts

  • Community
  • Entertainment
  • Family
  • Picture
  • Epigram
  • Mood
  • Morality
  • Metaphysics

Not an illustration or depiction, but an expression

Metaphor vs. Autonomy

We can not use a football metaphor when talking about coming to class- we are not football players- it’s just not me.

Default Mood and Attunement

Grounded in our lived institution

Creating our emblem should be something like making lasagna-

Where there exists a mixture, but they’re still coming together in one entity

We are not trying to suppress anything, but we are trying to composite something much bigger

Creating a widesite

  • Creating a site around why you chose certain things in your emblem
  • Having an anecdote or an image, that break down the emblem