This is Rensis Likert:

Rensis was born in 1903 in Cheyenne, Wyoming.  In 1903, Cheyenne Wyoming probably looked something like this:

http://wyomuseum.state.wy.us/Exhibits/Roadside.asp

He studied sociology and economics at the University of Michigan (Go Blue) and received a Ph.D. from Colombia University in 1932.

In 1932, Rensis created The Likert Scale which forever changed the way we do social surveys….

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